News Around the Clock

When is enough, enough?   Are you a self-proclaimed news junkie? Do you spend hours scrolling through your social media feeds to consume the latest political, health, environmental or technology news? Understanding current events and what’s happening around the world keeps us informed and helps us to understand what might affect our lives. But when does news consumption become harmful to our mental health and productivity? Negative news stories increase personal worry We’re inundated with negative news stories daily. Conflicts, natural disasters, and other upsetting events are routinely pushed to our news feeds on social media, in newspapers, and through our electronic devices. Often times we feel anxious when we hear about distressing events and have empathy for those who are affected. But, did you know that according to psychologists, negative news could aggravate our personal worries that are not even related to the content of the news story?  Solution : If you’re worried a...

Posting less, posting more, and getting weary of it all: How the pandemic has affected social media   What’s appropriate and not for social media has changed a lot in the past year. One hard truth of the pandemic was that, in order to someday be together safely, we had to be apart in the meantime. For many, this meant that social media has become one of the only   ways to be with friends and family , so people have flocked to platforms new (TikTok) and old (Facebook). The new normal, where many more of our daily interactions are mediated by screens, has made us change the way we behave on those platforms, with the messiness and realities of pandemic life crowding out some of the social media’s posturing and perfection. These sites have been a social lifeline as well as a way to get new information about the disease spreading across the globe and upending life as we knew it. Twitter, especially, shone as a real-time news source. The pandemic made social media, whose utility had...

  1. TikTok creates an online course to enable marketers.  TikTok launched a free online course on how to utilize the platform in the best way for your brand.  You can learn a lot of tips and tricks on how to use TikTok for your business in terms of targeting, inspirational ideas, and many more 2. YouTube sets the scene for the 2022 Super Bowl Ads. It’s that time of the year when all marketers are preparing some popcorn and sitting in front of the TV/laptop to get some inspiration.  The Super Bowl has been the right place to see ad masterpieces for many years and YouTube is setting the stage for the 2022 edition.  Check out  YouTube’s AdBlitz  for more inspiration. 3. Instagram finds new ways to monetize the platform for creators. Good news for all Instagram creators! The platform is testing new ways for you to get subscriptions and monetize your business model.  “With Instagram Subscriptions, creators can develop deeper connections with their mos...