1. TikTok creates an online course to enable marketers.
TikTok launched a free online course on how to utilize the platform in the best way for your brand.
You can learn a lot of tips and tricks on how to use TikTok for your business in terms of targeting, inspirational ideas, and many more
2. YouTube sets the scene for the 2022 Super Bowl Ads.
It’s that time of the year when all marketers are preparing some popcorn and sitting in front of the TV/laptop to get some inspiration.
The Super Bowl has been the right place to see ad masterpieces for many years and YouTube is setting the stage for the 2022 edition.
Check out YouTube’s AdBlitz for more inspiration.
3. Instagram finds new ways to monetize the platform for creators.
Good news for all Instagram creators! The platform is testing new ways for you to get subscriptions and monetize your business model.
“With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.”
4. Meta launches NFT marketplace beyond profile pictures.
Meta is making a move into the NFT scene and is already thinking beyond NFT profile pictures.
“Teams at Facebook and Instagram are readying a feature that will allow users to display their NFTs on their social media profiles, as well as working on a prototype to help users create – or mint – the collectible tokens, according to several people familiar with the matter. Two of the people said that Meta has also discussed launching a marketplace for users to buy and sell NFTs.”
If you want to know more about how brands can use NFTs read this.
5. Meta comes up with 3D avatars to be part of Instagram.
Welcome to Meta’s new ideas! It seems you can get a new avatar for yourself for the Super Bowl LVI. Looking forward to seeing what is going to come up next for brands!
“From now until February 28th, you’ll be able to outfit your Avatar to support either of the two Super Bowl LVI contenders – or if you can’t bring yourself to cheer for either team, there’s also a neutral Super Bowl LVI shirt you can choose instead.”
~ Meta
Are you looking for more social media updates? Scroll on to read the latest industry updates!
1. Instagram shares their 2022 priorities.
Instagram’s CEO Adam Mosseri revealed the social network’s plans for this year. Among those are an increased focus on:
- Video, especially Reels
“We’re going to double-down on our focus on video and consolidate all of our video formats around Reels”
~ Adam Mosseri, Instagram
2. Meta optimizes the advertising process.
Meta announced that they are making changes in Ads Manager to streamline the ad campaign process. They’ve now reduced the number of ad objectives you can choose from 11 to 6.
“In order to effectively guide advertisers to optimal campaign setups, we’re redesigning the objective selection experience when creating new campaigns in Ads Manager. We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their designed business outcomes (e.g. Awareness, Traffic, Engagement, Leads, App Promotion, Sales) and the interface will guide advertisers to the most optimal campaign setup/creation paths to achieve that outcome.”
~ Meta
Learn more about this change here.
3. TikTok tests a repost video feature.
TikTok is looking into a repost option where creators and brands can re-share clips with their followers. The Reposted clip will then be displayed in their connections’ feeds together with your comments.
4. LinkedIn starts a campaign for the importance of representation in the workplace.
The social network promoted a video that celebrates and embraces diversity in the workplace. LinkedIn had also enabled a feature a few months ago where users can add pronouns to their personal profiles and ever since, they’ve seen more than 6 million people taking advantage of that.
“Almost 50% of job seekers in the U.S. say they’re more likely to be their authentic self in how they show up in the workplace compared to a year ago. And we’ve seen these conversations happen around the world in our LinkedIn community, as our members reconsider their priorities and relationships with work and life, and reclaim that being professional really means creating inclusive spaces and culture to honor each other as who we are, so that we can bring our unique experiences and perspectives to the table.”
5. Meta grows its Bulletin newsletter platform.
Meta reported that its Bulletin newsletter platform has grown since April 2021 when it was launched. More than half of the creators on there now have around 1000 free email subscribers, with many having more than 5000.
“When we launched Bulletin, we began with a small group of voices to learn how to best support their work. Six months later, we have more than 115 publications on Bulletin, and we’re energized by all the ways this first group has made meaningful connections with their audiences. This is the start of our overall effort to connect people in a more significant way to content from a broader set of sources and experts.”
~ Meta
Okay first of all, great post! I love how you have broken down each section and given the readers top things to look at. Your blog is designed very well and I love the theme. Isn't it crazy though how much social media changes our lives. We live for these different platforms and their updates. I love how these platforms though are providing us with more knowledge on how to use them. I am still waiting for SnapChat to let me change my username and I will be all well with my life. Great blog & post!
ReplyDeleteHi there! Great post. I found your post incredibly interesting and relatable and I can imagine many others feel the same. News has become increasingly negative and it is incredibly rare to turn on the tv or view news apps without being bombarded with negative reports such as death, pandemic, natural disasters, political conflict, diplomatic conflict and many other negative events. And since many individuals are already on edge due to the devastation the pandemic brought on our country, I think many individuals (myself included) choose to limit news intake. I find that majority of the events I see on the news are not only very triggering of emotions such as sadness and anger, but also helplessness, as many individuals cannot do much to help or contribute in many events/ occurrences reported on. And since social media is currently used as news platforms as well, I also limit social media usage to avoid coming across too many negative news articles/ videos.
ReplyDeleteThese stories are cool and informative. To add to a previous commenter, it is so crazy how we as a society live for these updates. Social media is the center of a lot of people's lives. Personally, I am not heavily addicted to social media, but I check it regularly. Every morning, I always check my phone before even getting out of bed. One story that is rather interesting is that TikTok launched a free online course to help people utilize the platform in a way that best promotes and helps brands. I have never heard of any other social media platform doing this. Overall, great and informative post!
ReplyDelete